WORK EXPERIENCE
I AM NOT CREATIVE | CO-FOUNDER | APRIL 2025 - PRESENT
Co-founded and currently leading a boutique creative studio delivering branding, packaging, and launch strategy for beauty & lifestyle brands.
Guide full creative development from concepting to execution across brand identity, packaging, websites, and content.
Work directly with founders to sharpen positioning and build cohesive, conversion-driven visual systems.
Backflip | Head of Product Design | Oct 2022 - MAR 2025
First design hire, brought in to define product vision, simplify complex workflows, and establish scalable UX/UI systems across mobile and web.
Led mobile app strategy and design, shipping 10+ major features in under 12 months.
Built scalable design systems supporting rapid iteration and growth.
Increased WAUs 20% MoM and boosted acquisition 25%.
Drove full brand redesign, increasing engagement by 30%.
DESIGN CONSULTANT | MAR 2019 - SEP 2022
Led product, brand, and UX initiatives for startups across sports media, healthcare, and events.
Rapidly onboarded into new domains, delivering strategic design direction and execution.
Clients included Just Women’s Sports, Lucid Lane, and VidCon.
PHOTO BUTLER | HEAD OF USER INTERFACE STRATEGY | April 2021 - OCT 2021
Brought in to simplify and align product, marketing, and client-facing experiences during a period of rapid growth.
Led UI/UX strategy across Product, Creative, and Marketing, translating business needs into cohesive design systems.
Supported high-visibility client work (MSC, Ryder Cup, Canon, Nasdaq, New England Patriots).
TAMARA MELLON - HEAD OF UX | SEP 2019 - MAR 2020
Directed UX for luxury DTC brand, elevating checkout, PDP, and omni-channel journeys.
Improved product design maturity while mentoring a designer and partnering with leadership.
DESIGN UI/UX Consultant | Mar 2019 - AUG 2019
Design lead for start-ups and companies with product and branding from initial concept to launch
STRIVR - Director of UI/UX | Apr 2017 - Feb 2019
First design hire, responsible for building Strivr’s design foundation, visual language, and UX frameworks from the ground up.
Led end-to-end UX/UI for VR training platforms in highly ambiguous, fast-moving environments.
Partnered closely with product and engineering to translate emerging technology into usable, scalable experiences.
Faraday Future - Principal UI Designer | Aug 2015 - Nov 2016
Principal UI lead for EV startup’s Digital Product team, shaping in-vehicle and companion app experiences.
Partnered with engineering and product owners to deliver scalable, high-polish UI systems.
Google - UI/UX/Visual Designer | Mar 2015 - Aug 2015
Designed UI/UX for AdWords platform interfaces used by millions of advertisers.
Improved clarity, usability, and scalability across internal and customer-facing tools.
Yahoo - Senior Visual Designer | Sep 2012 - Feb 2015
Led UI/UX for Yahoo homepage and verticals across mobile & desktop.
Delivered high-visibility work across brand partnerships, monetization, and event experiences.
Art Director Consultant | Sep 2007 - Aug 2012
Delivered branding and design direction for beauty, fashion, tech, and entertainment clients.
Produced web, packaging, and print creative for a diverse roster of brands.
FOXSPORTS - ART DIRECTOR | NOV 2004 - DEC 2007
Led national and regional marketing design across broadcast, digital, and print.
Produced campaign systems for major league events and new season launches.
EDUCATION
University of Oregon - Bachelor of Science, Psychology
SKILLS
Product Design (UX/UI) • Design Systems • Brand Identity & Packaging • Creative Direction • Prototyping • Figma • Leadership • Cross-functional Collaboration