WORK EXPERIENCE
Backflip | Head of Product Design | Oct 2022 - MAR 2025
First design hire; owned end-to-end product design across web and mobile, delivering 100% feature coverage with consistent UX/UI standards.
Led all mobile app design initiatives, collaborating with the CPO, VP of Engineering, and CEO to launch 10+ major features in under 12 months.
Built and implemented a scalable design strategy, driving a 20% MoM increase in WAUs and boosting new user acquisition by 25% over two quarters.
Spearheaded a full brand redesign, partnering with executive leadership to increase brand engagement by 30% and align visual identity with market positioning.
DESIGN CONSULTANT | MAR 2019 - SEP 2022
Partnered with startups to disrupt industries through UX/UI, branding, and product design.
Clients include Just Women’s Sports, Lucid Lane, and VidCon.
PHOTO BUTLER | HEAD OF USER INTERFACE STRATEGY | April 2021 - OCT 2021
Led design strategy across Creative, Marketing, and Product, ensuring alignment with business and client goals.
Collaborated with clients including MSC, Ryder Cup, New England Patriots, Nasdaq, and Canon.
TAMARA MELLON - HEAD OF UX | SEP 2019 - MAR 2020
Directed UX for a DTC luxury shoe brand, enhancing omni-channel experiences and core e-commerce funnels.
Mentored a product designer while collaborating with stakeholders to deliver a high-end digital experience.
DESIGN UI/UX Consultant | Mar 2019 - AUG 2019
Design lead for start-ups and companies with product and branding from initial concept to launch
STRIVR - Director of UI/UX | Apr 2017 - Feb 2019
First design hire; established Strivr’s design foundation, brand voice, and user-centric experience strategy.
Collaborated cross-functionally to integrate UX into company-wide initiatives.
Faraday Future - Principal UI Designer | Aug 2015 - Nov 2016
First design hire and Principal UI lead on the Digital Product team at an EV startup, partnering closely with Product Owners and Engineers to deliver high-impact visual design and UX strategies.
Google - UI/UX/Visual Designer | Mar 2015 - Aug 2015
Led UI/UX design for the AdWords platform, creating engaging interfaces for internal and external users.
Yahoo - Senior Visual Designer | Sep 2012 - Feb 2015
Led UI and UX design for Yahoo’s homepage and vertical properties (mobile + desktop).
Contributed to high-visibility projects including brand partnerships, monetization programs, and event experiences.
Art Director Consultant | Sep 2007 - Aug 2012
Provided design and branding direction across beauty, fashion, tech, and entertainment industries—covering websites, packaging, print, and logos.
FOXSPORTS - ART DIRECTOR | NOV 2004 - DEC 2007
Directed design execution for Fox Sports’ national and regional marketing efforts including print, digital, and broadcast.
Delivered campaigns for major leagues and new season launches across all media.
EDUCATION
University of Oregon - Bachelor of Science, Psychology
SKILLS
Leadership • Strategic Thinking • Creative Direction • UX/UI Design • Visual Design • Prototyping • Wireframing • Collaboration • Communication • Problem Solving • Figma • Adobe Creative Suite • Attention to Detail • Adaptability